From Stickers to Digital Icons: Flickplay and Minto Inc. Partner to Expand Global IP Across Physical and Virtual Worlds
- Flickplay
- Jun 26
- 2 min read
Los Angeles, USA — Flickplay is teaming up with Minto Inc., the Japanese powerhouse behind some of the world’s most viral LINE sticker IPs. Our collaboration kicks off with Betakkuma, Sugar Cubs, Piyomaru, and Usagyuuun!!! Together, we’re bringing these sticker-born icons into the next era of fan engagement, where characters aren’t just watched or sent, they’re collected and played with across mediums and environments, becoming functional identities that unlock value wherever fans go.
“Our partnership with Flickplay marks a significant evolution for our beloved characters into new digital experiences, we are thrilled to offer fans, who have contributed to 3 billion downloads, an innovative platform for deeper, multifaceted interaction. We look forward to creating new forms of entertainment that seamlessly blend the digital and physical worlds..”
Why this matters:
🎯 These 4 Minto IPs have generated nearly 3B downloads across LINE and Facebook platforms
🌍 They dominate Gen Z and millennial communication across Thailand, Vietnam, Brazil, and the U.S.
📱 Flickplay will turn these sticker-born icons into universal platform rails for online and offline entertainment, creating a consistent fan experience across social platforms, games, reward programs, and IRL activations. Minto’s IP will become portable digital companions that deliver compound value as they move seamlessly across the ecosystems fans already spend time in.
Fans can unlock rare characters at real-world locations around the globe, bringing their favorite sticker-born icons into the physical world in exciting new ways. These characters can be remixed into viral AR-powered videos and GIFs, instantly shareable across major messaging and social platforms. As they build their collections, fans will also discover casual games and interactive apps designed to deepen engagement and connection. And with upcoming phygital integrations on the horizon, the line between digital and physical fandom is about to get even blurrier.
About Flickplay
Flickplay is the ultimate destination for unlocking game-ready characters that enable seamless experiences across both online and offline entertainment activations. Leveraging its mixed-reality commerce and community platform, Flickplay empowers fans to collect their favorite characters and discover games, social experiences, and loyalty programs to engage with like-minded communities. Flickplay supports an open ecosystem of experiences where your digital characters are interoperable. As AI, AR, VR, and blockchain technologies converge to shape the next generation of consumer experiences, Flickplay is poised to lead the future of social and play.
About Minto Inc.
Minto Inc. is a leading Japanese entertainment company behind some of the world’s most viral digital character IPs, including Betakkuma, Sugar Cubs, Piyomaru, and Usagyuuun!!! With over 3 billion downloads across LINE and Facebook, Minto specializes in transforming expressive sticker content into beloved global icons, expanding their reach across messaging, games, merchandise, and interactive experiences.
🇯🇵 Press Release: https://lnkd.in/e3p7EFnj
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