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  • Writer's pictureFlickplay

Flickplay onboards Bandai Namco Entertainment 021 Fund



Flickplay Inc. partners with Bandai Namco Entertainment Inc. through their investment vehicle Bandai Namco Entertainment 021 Fund. Going forward, Flickplay will deliver new ways to connect with fans via digital toys and explore opportunities to expand in the Japanese market.


Flickplay Inc. with its Headquarters in Los Angeles is paving the path to become the destination for fans to buy game-ready digital toys, explore self-expression, and discover mini-games & communities to join. Leveraging the platform's mix-reality commerce & experience discovery ecosystem, Flickplay connects the purchase experience of digital characters to the culture of locations. Redefining social storytelling, and empowering fans to engage with their favorite characters in their everyday experiences.


“We are thrilled to partner with Bandai Namco Entertainment 021 Fund to expand our market presence and grow the platform.” Pierina Merino, CEO & Founder of Flickplay said. “Culture, identity, and storytelling are key drivers of fans’ connection with their beloved toys (action figures). Flickplay’s vision to digitalize the experience of connecting, and playing with toys, starts with where and how fans are able to access them. Our different commerce products (web and location-based toy shops) have been carefully crafted to recreate the retail touch-points that enrich the cultural and identity connection with fans. We are excited to explore diverse opportunities in the months to come with Bandai Namco's wide range of products.” Flickplay’s CEO said.


Bandai Namco Entertainment Inc. with Headquarters in Minato-ku, Tokyo is popularly known for its IPs and games. Additionally, the company has developed a wide range of products and games for internationally known IPs including PAC-MAN, GUNDAM and TEKKEN.


“As an entertainment group with both physical experiences such as toys and amusement shops, and digital content such as games and animes, the location-based solution offered by Flickplay fits perfectly with our concept of providing phygital experiences. Regarding Japan, the entertainment industry is rich in IPs, and digital culture such as V-Tubers have become a big hit in the last few years, it would be interesting to see Flickplay serve as a platform for virtual characters to meet with their fans.” Bandai Namco Entertainment 021 Fund’s principal Yoyo said.

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