Los Angeles, USA — Flickplay, the pioneering Web3 consumer platform, proudly announces a groundbreaking partnership with Bandai Namco Entertainment Inc. and the City of Shibuya for its platform localization in Tokyo, Japan, through a location-based activation during the DIG SHIBUYA 2025 Festival that sets the stage for mainstream adoption of Web3-powered entertainment. This partnership represents a significant step in merging the digital and physical worlds to shape the future of play, providing fans worldwide with unprecedented access to interactive PAC-MAN™ collectibles in both online and real-world settings.
“We’re thrilled to collaborate with both Bandai Namco Entertainment Inc. and the City of Shibuya for Flickplay’s inaugural activation in Tokyo, Japan during the DIG SHIBUYA 2025 Festival,” said Pierina Merino, CEO of Flickplay. “This partnership reflects our shared vision of blending beloved cultural icons like PAC-MAN™ with cutting-edge technology to redefine fan engagement. At Flickplay, we’re proud to be leading the way in making Web3 experiences accessible to everyday consumers, transforming how people interact with digital characters, and creating new opportunities for local economies and global brands alike.”
The partnership will launch with two exclusive PAC-MAN™ collection series designed to captivate fans globally— just in time to celebrate PAC-MAN™'s 45th anniversary. Inspired by Japan's rich culture, the first series will debut with an exclusive collection during the four-day DIG SHIBUYA 2025 Festival from February 8th to 11th. Fans can participate in a city-wide, location-based scavenger hunt activation at over 40 locations in Shibuya City, which is expected to draw more than 120,000 attendees and attract over 3 million daily visitors to Shibuya’s vibrant core. With limited inventory, digital toys will be available while supplies last. The second collection, infused with nostalgia, will be accessible to PAC-MAN™ super fans worldwide via the Flickplay store, inviting fans everywhere to join the celebration of its 45th anniversary and a new age of digital experiences.
“Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter future for everyone." Said, Yoyo Yang, Principal, Bandai Namco Entertainment 021 Fund. “Our partnership with Flickplay aligns seamlessly with our vision, as their innovative platform offers a fresh approach to online-to-offline fan engagement through game-ready characters. We see immense value in Flickplay’s ability to bridge digital and physical worlds, and we're excited to collaborate with a partner that shares our dedication to enhancing fan experiences through the evolving landscape of digital, IRL experiences and beyond.
"Shibuya has always stood at the forefront of cultural and technological progress, and our partnership with Flickplay marks a significant step forward in how cities can engage residents and visitors through digital experiences," said Yoshiro Tasaka, Director, Shibuya Startup Support. "By integrating iconic characters like PAC-MAN with real-world exploration, this activation at the DIG Shibuya Festival offers a glimpse into the future of city entertainment—where physical spaces and digital interactions come together to create unforgettable urban experiences. We believe this collaboration will not only enhance the time people spend in Shibuya but also set a new standard for how cities can drive innovation in tourism, commerce, and community connection."
About Flickplay
Flickplay is the ultimate destination for unlocking game-ready characters that enable seamless experiences across both online and offline entertainment activations. Leveraging its mixed-reality commerce and community platform, Flickplay empowers fans to collect their favorite characters and discover games, social experiences, and loyalty programs to engage with like-minded communities. Flickplay supports an open ecosystem of experiences where your digital characters are interoperable. As AI, AR, VR, and blockchain technologies converge to shape the next generation of consumer experiences, Flickplay is poised to lead the future of social and play.
About Bandai Namco
Bandai Namco exists to share dreams, fun, and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter future for everyone. With IP (characters and other intellectual property) at the core of our business, we deliver deep and lasting, quality content and diverse entertainment to fans around the world through network content, home console games, and life entertainment.
About the Shibuya Startup Support
Shibuya Startup Support is an initiative by the Shibuya City Office to support international founders on their startup journey in Tokyo, Japan.
Key Highlights:
Localization Launch Date: February, 2025
Offline Activation Location: Shibuya City, Tokyo, Japan
PAC-MAN Activation Website: www.flickplay.co/pacman-activation
Flickplay Platform Website: www.flickplay.co
Activation Type: Paid experience
Partners: Flickplay, ©Bandai Namco Entertainment Inc., and the City of Shibuya —
DIG SHIBUYA 2025 Festival: https://digshibuya.com/en/
DIG SHIBUYA 2025 Festival Dates: February 8th-11th, 2025
DIG SHIBUYA 2025 Venue: Public spaces such as Koen-Dori area, nearby gallery spaces, and others
Expected Audience: 120,000+ people
Flickplay’s Accounts:
Comments