Flickplay Inc. partners with The Pinkfong Company, the global entertainment company behind the cultural phenomenon, Baby Shark, to bring new ways to engage fans with digital toys. With the most viewed video in the history of YouTube, Baby Shark is one of the most recognizable cultural icons to emerge from the internet. Through this partnership, Baby Shark fans can enjoy a new digital experience and bring the digital Baby Shark toy everywhere they go! The first of the digital toy collection to launch, will be the Baby Shark Fin-tastic Collection on December 15, 2023, available on Flickplay.co and the Flickplay iOS app.
The Baby Shark Fin-tastic Collection of digital toys will be available via a Mystery Box, allowing fans to digitally experience the thrill of getting their favorite Baby Shark toy from the box— adding an element of surprise and excitement to the unboxing experience. There will be four unique versions of Baby Shark digital toys available at launch, Baby Shark, Doctor Baby Shark, Fashion Baby Shark, and a special release of a limited edition Holiday Baby Shark.
Flickplay Inc. with its Headquarters in Los Angeles is paving the path to become the destination for fans to buy game-ready digital toys, explore self-expression, and discover mini-games & communities to join. Leveraging the platform's mix-reality commerce, experience discovery ecosystem, and blockchain technology, Flickplay connects the purchase experience of digital characters to the culture of locations. Redefining social storytelling, and empowering fans to engage with their favorite characters in their everyday experiences.
"We're delighted to collaborate with Pinkfong for the Baby Shark Fin-tastic Collection. This partnership perfectly aligns with our vision to transform how fans connect and play with their favorite characters," said Pierina Merino, CEO and Founder of Flickplay. "Our platform recreates those cherished moments of discovering and playing with toys, but in the digital realm. The Baby Shark Fin-tastic Collection is just the beginning. We're eager to support the mass adoption of digital toys, and now that we have spent years perfecting the platform experience to blend play time, culture, identity, and storytelling we are excited to see fans foster memories in their everyday experiences with their own Baby Shark digital toy."
Bin Jeong, Chief Executive Officer of Pinkfong USA added, "As a digitally native IP, Baby Shark continues to hold the spot for the number one most-viewed video on YouTube with over 13 billion views and counting. Baby Shark is iconic for young kids and parents, and we are continuing to explore ways to expand and elevate our brand experience in this space. We are pleased to partner with Flickplay to bring young families a space where they can interact and play with Baby Shark wherever they go.”
The Baby Shark Fin-tastic Collection of Digital Toys will be available for purchase on Flickplay’s Toy Store (flickplay.co and iOS app). Fans can expect to grow their collection of digital toys via new releases featuring songs, animations and more from Baby Shark, marking a new era of digital play for fans across the globe.
Flickplay Inc., headquartered in Los Angeles, is paving the path to become the destination for fans to buy game-ready digital toys, explore self-expression, and discover mini-games & communities to join. Leveraging the platform's mixed-reality commerce & experience discovery ecosystem, Flickplay connects the purchase experience of digital characters to the culture of locations. The platform empowers fans to engage with their favorite characters in their everyday experiences.
About The Pinkfong Company
The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit our website or follow the company on LinkedIn.